Example Reviews
Example summary
Organisation: A creative advisory site aimed at targeting leads from small to medium businesses.
Design Platform: Wix
The site contained great content but struggled with making it clear what the user needed to do to pursue business with the organisation. Call To Actions needed to be clear and prominent.
The site also lacked credibility due to non-optimised design choices, especially for the mobile site. It struggled to communicate exactly what the business can offer and how it's approach differed from competitors. Professionalism is essential given the nature of the business, so attention to detail with the layout and aesthetics was a major pain point.
The inclusion of testimonials was a major opportunity to inspire trust and increase the site's conversion rate.
Example summary
Organisation: A individual's blog and podcast site
Design Platform: Wordpress
As simple site that needed lots of design attention to foster engagement, community and emotional attachment.
The existing colours were not conducive to a clear hierarchy or meeting accessibility standards.
The list of blogs needed more surfaced information, the layout needed tightening up, and the images needed to be presented in a more usable way.
Overall the site needed expansion, an injection of the author's personality and the employment of many conversion strategies, particularly a prominent Call To Action (CTA) for related content on the corresponding Spotify page.